Aven-itza

MARKETING & DESIGN

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De Primavera

Ads &
Marketing
Collateral

Flyers, signs, print and digital ads I created for
construction industry-related publications
and company sponsorship events.

R&H CONSTRUCTION

Event
Branding

Event branding for this nonprofit included social media graphics, a sponsorship flyer, event brochure and sponsor signage for the
Justice, Equity, Diversity & Inclusion Committee’s (JEDI) largest event of the year, The Inclusive Partnership Mixer.

SMPS OREGON

Society for Marketing Professional Services (SMPS) Oregon Chapter

R&H CONSTRUCTION

Event branding for this company event included an invitation, poster, custom coasters, custom PowerPoint presentation
template and digital wall graphics for R&H’s annual Safety Celebration.

Event
Materials

In celebration of National Women In Construction Week, I designed a bilingual happy hour invitation, a hard hat sticker and
weather-proof fence banners that were delivered to 15 jobsites across Oregon, from Portland to Bend.

partnership EVENT Posters

WOMEN IN CONSTRUCTION WEEK

New Avenues for Youth

Heart of Oregon Corps

I worked with a small realty company in Junction City to create a simple,
thoughtful and approachable brand identity. I established their brand standards
from colors and fonts to logo placement. I also created several marketing
materials from business cards, email signatures, postcards, “Sold” and “Just
Listed” templates, social media graphics and options for a billboard design.

PARKER HEIGHTS REALTY

Intern Recruitment

& Retention

To help with R&H Construction’s recruiting efforts, I created a
page on the website dedicated to the internship program with
an interactive graphic letting people know our upcoming career
fair locations. The page also includes quotes from past interns
and a live social feed. Check out the page here.

I designed social media post content for Instagram, LinkedIn
and Facebook. Additionally, I designed the look for the
company’s Intern Passport that guides interns through activities
throughout the summer, earning prizes along the way.

CAMPAIGN - SOCIAL MEDIA

Social media posts

Instagram stories

Intern Summer Passport

Prizes are hidden with

scratch-off stickers

Women in
Construction
Week

I helped R&H Construction with a social
media-based marketing campaign with
the goal of increasing brand awareness
and showing public support for Women in
Construction Week to R&H’s online
audience of approx. 15K followers.

I interviewed four women of varying
positions in the company and turned the
recordings into Spotify episodes, and
created R&H’s Spotify channel “Building Up
with R&H Construction.”

One interview per day was posted across
R&H’s Facebook, Twitter, LinkedIn and
Instagram accounts during Women in
Construction Week with embedded audio
clips teasing snippets of the interview to
draw interest.

CAMPAIGN - SOCIAL MEDIA

Instagram Page

Spotify Channel

Social media graphics

Oregon Wine
Industry
Events

R&H’s marketing team capitalized on two
Oregon wine industry trade shows
happening in February to proactively mail
Valentine’s Day-themed gifts to a select list
of wine industry contacts.

The mailer boxes included wine stoppers
made by a member of our team, along with
a card that featured a tracked QR code to
view a tasting room project timelapse on
one side, and tradeshow dates where R&H
would be in person, along with a link to
R&H’s wine portfolio (also tracked to
measure engagement).

I designed all graphics for this mail
campaign, including the outer label, inner
label and card insert.

CAMPAIGN - MAIL

Mailer box with handmade wine stopper

Front of card with tradeshow dates and portfolio link

Back of card with QR code to timelapse video

Auto-scroll slideshow

I helped Richardson Media design and
build out four case study pages for the
Public Relations section of their website.

Take a look at the live web page here.

Web Page
Design

Video header

Campaign Stats

Case Study

Proposal
Design

I designed a proposal packet for Richardson Media,
an Eugene-based public relations firm specializing
in their in-house videography and photography.

Below are a few sample pages from the proposal.

RICHARDSON MEDIA

Scholarship
Handbook

I co-created this scholarship program for BIPOC
entrepreneurs at CENTRL and successfully onboarded 13
recipients. I was also the designer of the social media
graphics, user-end application site and the handbook
outlining the program for future scholarship rounds.

CENTRL OFFICE

Application page and Instagram story

Marketing
Collateral for

a Small Business

I helped a well-loved caramel
company update their visual identity
with a two-sided wholesale ordering
card that is delivered with sample
boxes and wholesale customers.

The updated card design aligns with
their visual brand direction and
includes contact information, key
selling points and multiple call-to-
actions.

ONE FORK FARM

A highly competitive family domino
tradition led us to establish Dominoes
International League Federation (DILF),
complete with year-round game data
tracking from my data analyst fiancé.

Using the results of the data, I design
trading cards for all members of DILF,
returning and new. Trading cards are
distributed each year at the aptly named
DILFCon tournament.

Trading card holder

Best Player iridescent trading card

(Press play)

Front of card

Back of Card for 2023 features the “2:3” domino

DILF

FOR FUN

I designed the brand identity, social media, packaging
and manage the overall art direction, creation of
products and listing SEO for my Etsy store focused on
selling handmade hair accessories.

I have over 400 sales on Etsy and was a seller at two
Unique Markets events at the Veterans Memorial
Coliseum in Portland. I have shipped my hair accessories
to countries around the world including Australia, Italy
and the UK.

De Primavera

Etsy Store

FOR FUN

MAILER PACKAGING CASE STUDY

Challenge: I needed a creative way to ship packaging in
a small bubble mailer that was also lightweight,
inexpensive and eye-catching.

Result: The “Wardrobe” mailer was created by printing
on two sides of an 8.5"x11" sheet of paper, creating the
experience of opening a wardrobe and contains my seller
information inside.

Let’s Work
Together

PHONE

(503) 200-0561

EMAIL

avenitza.deprimavera@gmail.com

LINKEDIN

linkedin.com/in/adeprimavera

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